Digital

“It’s not enough to be busy, so are the ants. The question is, what are we busy about?”
– Henry David Thoreau

Digital Marketing Knoxville

The elusive “It Factor” is not scientific, measurable, or even predictable, but we all know it when we see it. Marketing professionals spend copious amounts of time trying to replicate that gushy feeling you had when you visited the perfect college campus, found your first home, or went on a first date where everything just clicked.

While great websites and digital marketing often appear effortless on the surface, behind the

scenes, there’s a designer painstakingly obsessing over intricate details to find the perfect balance of visual weight, colors, texture, and space in her work. In a business setting, artistry is paired with strategy to create websites and identity packages that simultaneously deliver aesthetic beauty and results-driven function.

At Nannerdog & Associates, our team of visual artists, marketing strategists, and content developers work together to tell your brand story and present your message through engaging and compelling collateral. Our graphic design and website design services help small and medium sized businesses attract new clients, inspire growth, and achieve their marketing and business goals.

Website Design

– custom front-end web development
– responsive, mobile-friendly design
– content development and copywriting
– site map development
– social media integration
– user experience and engagement strategy

Search Engine Optimization

– keyword strategy and content optimization
– user experience enhancement
– backlinks and online review audits
– website analytics

Inbound Marketing and Lead Tracking

– identify visitors from target companies
– convert contacts to leads and track engagement
– analyze pageviews, sources, technologies, and more
– integrate into existing websites and email campaigns

CERTIFIED PARTNER OF PULSTRACKER

Lead tracking | Visitor tracking | Email Marketing integration

LEAD TRACKING

Monitor all engagement behavior and promotional activities – visits, sources, clicks, email opens, phone calls, appointments, etc. By knowing who is engaging the most you can focus on the “low hanging fruit” by calling on them first. By knowing what your prospects are interested based on their behavior you can fine tune your sales pitch.

VISITOR TRACKING

Pulsetracker reveals which companies are visiting your site even if they don’t fill out a form. Convert those visitors to leads, track them on our Watch Lists, and make the “warm” calls you need to land more business. You can even be alerted via email every time a visitor returns, which means it is time to take action while interest is high.

EMAIL MARKETING INTEGRATION

Unlike our more expensive competitors who demand you put everything under their “circus tent” and rebuild your website and email campaigns, Pulsetracker elegantly integrates with your existing Internet marketing investments such as WordPress, MailChimp, Constant Contact, and Emma.

LIST MANAGEMENT

Sent daily or weekly to your inbox, Digest Emails will give you an overview of how many leads, visitors, return visitors, and page views you had the day or week before. More importantly, it will give you a list of the organizations that hit your site giving you the opportunity to take sales action.

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DESIGN

STRATEGY

CONTENT