Being aware of the difference in B2B and wholesale marketing, in contrast, to a direct to consumer plans requires open ears and open minds. Nannerdog & Associates puts together the perfect team to help clients see that even in a wholesale business model, all decisions makers are consumers. Developing brand standards and encouraging brand awareness across platforms is a reliable, fundamental way to start to tackle a B2B client’s goals. Working with Kenny Pipe & Supply, we were able to build consistency in primary social media outlets and support existing promotional programs. A specific challenge requested by Kenny Pipe & Supply was to add value to their preferred vendor programs. By following, tagging, and sharing their preferred vendors, we are leveraging content that is already available online. The next step we are implementing is bringing interchangeable point-of-purchase displays and signage visible directly to their wholesale customers at their various locations.