Nannerdog & Associates took the existing logo and updated it with an intentional color palette and additional graphics. As with many branding makeovers, it was an excellent strategy to solidify the messaging with a new tagline and create a cohesive look and feel for the entire facility. As with many small to medium-sized businesses, it was essential to remember potential clients choose to work with people they know and can have an ongoing relationship. Therefore, new modern, approachable biographies were written and refined for each senior level staff member. With today’s visually savvy audiences, custom photography was a huge part of the strategy to help Temple Human Performance stand out in the wellness industry. A library of colorful, well-appointed, and art directed images was part of the initial update and helped to develop the synergy from website to print materials.