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UTIA ENTOMOLOGY & PLANT PATHOLOGY2018-12-18T11:19:51+00:00

Project Description

ENTOMOLOGY & PLANT PATHOLOGY
UNIVERSITY OF TENNESSEE INSTITUTE OF AGRICULTURE (UTIA)

SUB-BRANDING
LITERATURE
EVENT MATERIALS
WEBSITE
PHOTOGRAPHY
INFOGRAPHICS
POWERPOINT TEMPLATE

NEEDS
Nannerdog & Associates works closely with the department head and business manager in Entomology & Plant Pathology (EPP) at UTIA to provide department-specific marketing pieces. The desire to stand out among their academic and research peers, as well as attract potential graduate-level students and faculty required a brand makeover. The sub-brand needed to fall under the umbrella of the university brand as well. The uniqueness of the department called for an up-to-date website that was easy to edit internally.

SOLUTIONS
Starting with new photography and well-developed sub-brand, Nannerdog & Associates gave EPP a fresh look and message to showcase the uniqueness of the department at UTIA. We created flexible print materials customizable for marketing to all their audiences. The new website was strategically built to expand as the department grows. The site also gives each professor a place to showcase their current research and ways to communicate with the community. With numerous on-campus and outreach events, we designed multiple displays and interactive pieces following the newly developed EPP brand standards. By considering a cross-media strategy, we were able to produce clever frames, signs, and photos opportunities for the events to encourage both visitors and staff alike to participate with EPP on social media.